Starting
and growing a business is not for the faint-hearted. You need to get a good
idea, an idea that has been tested and verified, discover a profitable niche
and research your target audience. Whether you are selling your products or
offering a service, Getting the word out about your products/services is
becoming more difficult and time-consuming. Without carefully planned marketing
strategies staying in business and making profit becomes unattainable.
So are you looking for ways to rapidly grow your business this
year? Want to know the marketing techniques that can help you generate new
customers, retain old customers?
Here are 11 Types of Marketing
Strategies that will boost your business growth.
1. Blogging
If you don’t own a blog, you
need to start one immediately. You don’t have to own a website or a blogging
platform to write your blog, Use platforms like Quora to answer questions,
Medium to post contents or better still take advantage of Linkedin publishing
platform to write insightful and fresh contents. Leverage on the power of these
high authority websites to increase your reach and build your brand.
2. Social Media
You obviously cannot ignore
social media in this digital age, Adding social media connections in your
marketing strategy arsenal will only benefit your business. It allows you to
target your audience more effectively, expand your target audience and brings
in new leads, allows instantaneous feedback from customers, Increases website
traffic, search ranking, develops customer service relations and loyalty.
3. Video Tutorials
Creating video tutorials is one
of the most effective marketing strategies and means of getting your business
the needed exposure. It is one of the most marketing strategies for new
products, you can offer Step-by-step tutorials, walk through and How-Tos.
Solving customer problems with video tutorials will helps demonstrate expertise
in your niche, creates a community for your products/services and increase
brand loyalty.
4. Search Engine Optimization
SEO can be overwhelming at the
onset, there’s no shortcut to success in SEO. But with constant research,
analysis and optimizations you will succeed. A careful planned search engine
optimization will increase your website trust hence, help your business grow
and meet your business objectives.
5. Build A Powerful Lead Magnet
If you want to generate leads
online, then your business needs a lead magnet. Lead magnets are one of the
best ways to get more email subscribers. Lead magnets can come in form of a
piece of digital, downloadable content, such as a free PDF checklist, report,
eBook, whitepaper, video, etc. Build a Powerful lead magnet that solves a real
problem, promises a free bonus, that is very valuable, super-specific and
easily digestible.
6. Linkedin
LinkedIn is important to your
business growth because it’s a dedicated business network. According to
Statista.com, towards the end of 2016, there were more than 467 million users
on LinkedIn, all with the common goal: to connect on a deep, professional
level. As a Nigerian business owner you can leverage the growing audience and
increase your sales lead by;
- Setting up a LinkedIn Company
Page.
- Enhance Your Profile For
Search by integrating keywords related to your industry in your profile.
- Grow your network by finding
highly targeted customers and connections.
- Promote your business with
LinkedIn Groups.
7. Influencer Marketing
The idea of influencer in
marketing is to have people who are influential online spread the message about
your business for you. It can be in the form of Social Media posts,
endorsements, blogger reviews and various other forms of content. Do you know
that 62% of consumers are likely to make a purchase if someone they follow on
Social Media recommends a product, and Did you know that 92% of consumers have
made a purchase after reading about a product on their favourite blog?
Influencer marketing is powerful in that it gives you a wider reach, boosts
your SEO, Enhances social media presence, Builds customer loyalty and many
more. It is a Fundamental Marketing Strategy for your Nigerian Brand. Add this
to your Marketing Strategies arsenal and watch your business soar.
8. Facebook Ads with
Re-Targeting
Facebook Ads is one of the most
effective ways of selling your products or services. You can reach a specific
audience with accurate audience targeting, you target by age, interests,
location, relationship status etc. But the catch of getting conversion is by
re-targeting with Facebook pixel. Pixel tracks every user that comes into your
site and you can take advantage of that to build a custom audience. Use Pixels
effectively and your conversion will shoot up.
9. Affiliate Program
Most Nigerians don’t understand
the power of affiliate marketing as a marketing strategy. Affiliates can
provide a good stimulus for growth and expansion. But approaching the right
partners is not always easy. You need to have good conversion if you want the
bigger affiliate to take you seriously. Anyways you can start building an
affiliate program and start reaching out to potential affiliate who can help
your business grow. There are many ways to build a successful Affiliate
Marketing Program so you don’t get burnt.
10. Email Marketing
Email outreach is one big
business growth tool that delivers maximum ROI, you can’t beat the potential of
email marketing. While social media marketing might seem more exciting and
trendy, email outreach continues to drive results consistently. Statistics
offered by eMarketer highlighted that 86% of marketers surveyed listed email
marketing as their most effective tool for customer retention.
11. Finally, Don’t forget about
existing customers.
We all know that it is
important to source for and get new customers for your products/services to
make the business sustainable. But, don’t neglect the customers you already
have, they play a very important role to the success of your business. As Belle
Beth Cooper notes on the Buffer Blog, you could use the “upside-down funnel”
approach. This could include making customers feel like they’re part of the
business, part of an exclusive club, giving them something extra, and making
them feel like VIPs.
What other marketing strategies
are you employing in your business for growth?
Are you getting the required
results?
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